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My KeepCup is a Keeper
For Christmas this year I got a really ace present, one that I have been really wanting for ages, in fact, ever since I first saw them in the first design market when they popped out a couple of years ago, but, being a bit of a non-consumer, I didn't buy it, yet. I didn't really have a need for it, but it was gorgeous and a really clever, clever design.
The best bit was that it was the brain child of Melbournites, people from my town! The KeepCup. Now everyone has one and they come in so many different colours and sizes, even corporate's have got in on the secret. For those who don't know what the KeepCup is, it is a reusable barista standard takeaway plastic BPA free cup for coffee (and tea etc for those who are not partakers in the caffeine tradition) reducing the need for the takeaway foam or paper cups that so many people use (and are not able to be recycled). It comes with a lid (you are able to choose the colours if you wish) and plug (to stop your coffee spilling out as you run for the train) and a band that gives you the choice to circle the type of coffee type you like so you don't even have to speak to your barista!
There are so many reasons that Abigail and James Forsyth (a brother and sister team) have got the formula right with the KeepCup and for those out there who have a great sustainable or environmental product, it is worth looking up and taking notice. They have made something that beautiful, that people want and need. It is a product that incredibly usable, without any hippy feel to it. They are not marketing to the people who are already carrying their bags to the supermarkets. They are marketing to those who haven't even thought about the environment yet which gets people who are not necessarily thinking about it, starting their journey towards a better environment. This is a really important thing to think about.
All that being said, I love my new KeepCup, it is white, pink and purple and keeps my coffee warm until I am ready to drink it (flat white, strong and no sugar please).
DumboFeather Magazine, another fantastic thing to come out about the same time, have had Marc Whiteway do a beautiful interview with Abigail which I found to be very insightful. It really is worth a watch if you have the time.