A win for Fairtrade and Cadbury Australia

On the weekend I got an email from my mother who was part of a group who campaigned very hard for Fairtrade chocolate from Cadbury's, and from my brother whose company helped Fairtrade to negotiate the outcome. Following is the statement from Danielle Johnson, Community Program Coordinator, Cadbury ANZ that she made on Wednesday:

"(Today) Cadbury Australia and Fairtrade Labelling Australia & New Zealand have announced plans for our Cadbury Dairy Milk chocolate to achieve Fairtrade Certification by Easter of 2010. This move will more than triple the amounts of Fairtrade product sold throughout Australia and is part of Cadbury's ongoing global commitment to Fairtrade. Consumers in Britain and Ireland are now able to buy Cadbury Dairy Milk Fairtrade Certified chocolate in store and today's announcement coincides with confirmation of similar plans for Cadbury Dairy Milk in New Zealand and Canada.This groundbreaking move means cocoa farmers and communities can look forward to a better and brighter future as Fairtrade cocoa sales increase in Ghana and new Fairtrade opportunities open up for cocoa growers across South East Asia and the Pacific.I have personally been privileged enough to visit Ghana and see first hand how we are working with the local farmers to help their communities provide a sustainable living so I am extremely proud of this milestone.The uniqueness of the Fairtrade system will provide them with a fair price for their produce, increased funds to grow their businesses and a better deal for their families through the Fairtrade 'social' premium - which delivers additional investment in schools, healthcare and other much needed infrastructure within their communities. "Fairtrade Certification enables Australians who buy Cadbury Dairy Milk to make a real difference for cocoa farmers with every purchase." Steve Knapp, Fairtrade Executive Director.Our Managing Director, Mark Callaghan, had this to say "Cadbury has a long tradition of being pioneers in sustainable chocolate production and using Fairtrade Certified cocoa for our Cadbury Dairy Milk products is another example of this commitment."So, by Easter next year you will be able to purchase a block of Cadbury Dairy Milk, knowing at the same time that you are supporting Fairtrade.I have attached a fact sheet on some of the more commonly asked questions around Fairtrade although I am sure you are well conversed on the subject. For more information on Fairtrade Certification please go to http://www.fairtrade.com.au/ Kind regards, Danielle Danielle Johnson Community Program Coordinator Cadbury ANZ "
Great news for chocolate lovers, and even better news for those who farm cocoa.